Privacy Policy.

Lumina Assistance is a freelance virtual and personal assistant service operated as a sole trader, based between Amsterdam, the Netherlands and Dubai, UAE. For the purposes of data protection law, Lumina Assistance is the data controller responsible for your personal data.

This website is operated by and on behalf of Lumina Assistance. All data collected through this website is handled directly and privately — not by a corporate entity or third-party marketing company.

Information is only collected when you voluntarily provide it. This may happen when you use the contact form, sign up for the newsletter, or communicate directly via email. The types of information that may be collected include:

• Your full name
• Your email address
• Your company or brand name, if provided
• Your area of interest (VA Retainer, PA Retainer, Hourly, or other)
• Any message or details you choose to include in a form or email

This website does not collect sensitive personal data such as financial information, identification documents, or health data through public-facing forms. If such information becomes relevant in the course of a professional engagement, it is handled under a separate confidentiality agreement.

The information you provide is used solely for the following purposes:

• To respond to your enquiry in a timely and relevant way
• To communicate about potential services or an ongoing working relationship
• To send occasional updates or insights if you have subscribed to the newsletter
• To improve the website experience based on general, anonymised usage data

Your data is never used for automated decision-making or profiling. It is never sold, rented, or shared with third parties for marketing or advertising purposes. Ever.

Under the General Data Protection Regulation (GDPR), personal data may only be processed if there is a lawful basis to do so. For Lumina Assistance, the legal bases are:

Consent

When you submit a form or subscribe to the newsletter, you are giving explicit consent for your data to be used for that specific purpose.

Legitimate interests

Responding to business enquiries and maintaining professional communication represents a legitimate business interest.

Contractual necessity

If you become a client, certain data processing is necessary to fulfil the terms of our agreement.

You may withdraw consent at any time by contacting Lumina Assistance directly or unsubscribing from any email communications.

Your data is stored securely through the platforms used to operate this website and handle communications. These include Wix (website and form submissions) and standard email infrastructure. Both platforms maintain industry-standard security measures including encryption in transit and at rest.

Access to your personal data is strictly limited. Only Lumina Assistance has access to the information you submit — it is not accessible to other parties except where required by law.

While every reasonable effort is made to protect your data, no method of transmission over the internet is 100% secure. If you have concerns about transmitting sensitive information, please reach out directly to discuss alternatives.

Your personal information is not shared with, sold to, or disclosed to any third parties, with the following narrow exceptions:

Service providers

Platforms that operate this website (such as Wix) may process data as part of providing their service. These providers are bound by their own privacy policies and data processing agreements.

Legal requirements

If required by law, court order, or a regulatory authority, disclosure may be necessary. In such cases, only the minimum required information would be shared.

There are no advertising partners, data brokers, or analytics platforms with access to personally identifiable information collected through this website.

This website uses cookies — small text files stored on your device — to improve the browsing experience and understand how the site is used. The types of cookies used are:

Essential cookies

Required for the website to function properly. These cannot be disabled without affecting core functionality.

Analytics cookies

Used to understand general visitor behaviour in an anonymised way, helping to improve the site over time.

Preference cookies

Used to remember your settings, such as language preference.

When you first visit the site, you will be shown a cookie consent banner where you can choose to accept or decline non-essential cookies. You can also manage or disable cookies at any time through your browser settings. Note that disabling certain cookies may affect your experience on the site.

Personal data is only kept for as long as it is necessary for the purpose for which it was collected:

• Enquiry and contact form data is retained for up to 12 months, or for the duration of any professional engagement that follows
• Newsletter subscriber data is retained until you choose to unsubscribe
• Data related to an active client relationship is retained for the duration of that relationship and for a reasonable period afterwards as required by applicable law

Once data is no longer needed, it is securely deleted or anonymised.

If you are based in the European Economic Area (EEA) or the United Kingdom, you have the following rights regarding your personal data:

Right of access

You may request a copy of the personal data held about you.

Right to rectification

You may request that inaccurate or incomplete data be corrected.

Right to erasure

You may request that your data be deleted, subject to any legal retention obligations.

Right to restrict

You may ask that processing of your data be limited in certain circumstances.

Right to portability

You may request that your data be provided in a structured, machine-readable format.

Right to object

You may object to processing based on legitimate interests at any time.

Right to withdraw consent

Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact Lumina Assistance directly using the details below. Requests will be responded to within 30 days. If you believe your rights have not been respected, you have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) at autoriteitpersoonsgegevens.nl.

This website may contain links to external websites, including social media platforms such as Instagram and LinkedIn. Lumina Assistance is not responsible for the privacy practices or content of those third-party sites. It is recommended that you review their respective privacy policies before providing any personal information.

This website is not directed at or intended for use by children under the age of 16. Lumina Assistance does not knowingly collect personal data from anyone under 16 years of age. If you believe a child has provided personal data through this site, please contact us immediately so it can be removed.

This Privacy Policy may be updated periodically to reflect changes in services, legal requirements, or the way the website operates. The date at the top of this page reflects when the policy was last revised.

Continued use of this website after any changes are posted constitutes acceptance of the updated policy. If changes are material, a notice will be displayed on the website.

If you have any questions, concerns, or requests regarding this Privacy Policy or the way your personal data is handled, please get in touch:

Responses to data-related requests are provided within 30 days in accordance with GDPR requirements.